When it comes to engagement, videos are highly recommended. In a business, they can help grow and establish your business. It may not be an innovative strategy but visuals still work. Here are good reasons why business owners should make it a point to record videos of their products and services.
Show people how you can make things better
Showing the worst and best conditions in one video can help show potential customers how you can help improve things with your product or service. If you are in the business of cleaning roofs, you may want to record how a roof looks before you worked on it and after you power washed it. Audiences love big reveals, so they are more likely to stick around and watch to see the end results.
Proof of your expertise
It’s one thing to say you can do something and another to show that you actually can. Videos of your product or service crew at work will help provide proof of your hard work and expertise in the field. It’s easy to fake photographs. Videos can be a more reliable method of showing your credibility and effectiveness and building your reputation.
Affordable marketing strategy
Most people think that creating videos for a business can be quite costly. It can be, but there are more affordable opportunities especially for startups and small businesses. Instead of hiring a full filming crew, you can record your products and services on your own using just your mobile phone. You can then edit the raw footage in a free online video editor and post them on your website or social media accounts.
Give your business a competitive advantage
Videos are more compelling to watch and current consumer behavior shows that people find it easier to digest videos. You can use them to tell a story about your business’s success, the clients that you have helped, and how awesome your team is. Enticing audiences to try out your product or service in an inspiring way will already put you one step ahead of your competitors.
Consumers who find your videos worth sharing would be able to do so with less hassle. Written stories and still images can be shared as well but it may take time before someone will be interested enough to click on it. Videos, on the other hand, can be played easily. And it provides all the information you need in a few minutes, which is beneficial for busy people in a fast-paced digital world.
Before and after videos work wonders when your goal is to increase brand awareness and expand business reach. Text and images are still effective but videos can take the marketing strategy to a whole new level in various digital platforms.