Whether you are the manager or indeed the owner of a business which is based in a physical store, factory or office, or else you run an entirely online company, nobody could possibly deny the sheer power and influence of online advertising.
One of the beauties of online and digital advertising is that you are able to achieve the same audience with considerably cheaper and indeed, more effective, advertising strategies than through more traditional advertisements.
So, with this in mind, here is a concise guide to getting the most from online advertising.
Be as Visual as Possible
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Although upon first read this sounds obvious, it is genuinely surprising just how many advertising companies choose simple and neutral colors, fonts and tones for their various marketing strategies.
When you are looking to entice new customers and clients to your business, you need to concentrate on being as visual as possible to entice and hook members of your target audience with the colors, font sizes and overall aesthetics you choose.
Collaborate with PPC Ads
PPC (Pay-per-Click) advertisements are such a boon when it comes to establishing online presence for your brand and to attract new and returning customers.
One of the best ways to ensure your business is getting the most out of the money spent on marketing strategies online is to improve ROI paid ads with a prominent collaborator, a third-party company who has a wealth of expertise on the subject will be able to help you here.
Ensure Your Ads Are Mobile-Friendly
These days, it is not just computers that potential customers and clients use to browse search engines and company websites when they want to make a purchase. With mobile phones, iPads and tablets and even smartwatches now being used to commonly browse online, it is absolutely vital that you move with the times.
Ensure that every single marketing campaign you plan (however large or small) is entirely mobile-friendly, especially as a recent study confirmed that people spend over ninety percent of their time on their mobile applications.
Avoid Auto-Play Advertising
You will already know yourself how utterly frustrating it is when you searching the internet for a particular product, service or simply for research, and an automatic video starts playing – either in a separate window or else over the text you are reading.
Many (even prominent) advertisers and marketers make this mistake, and it is absolutely to the detriment of the client company as it is already well-documented that people hate this kind of forced advertising.
First Impressions Count!
Finally, the last important thing you have to know when focused on maximizing the positive effects of each of your company’s marketing strategies is to remember the old cliché that first impressions do count.
Always ensure, therefore, that your advertisements are based on an optimized landing page, in terms of formatting and general context. Furthermore, check that each link works and lands at the correct sub-page and that you have spent time investing in accurate and effective SEO (Search Engine Optimization).