PC Mag recently shared the findings of market research firm Kantar Worldpanel ComTech which reveal that Android smartphones currently rule several key markets:

“Android-based devices, for the first time, now make up at least half of smartphone sales in the U.S., U.K., Germany, France, Italy, Spain, and Australia.”

The report states that the data was gathered during a 12-week period which ended last June 10. It was discovered that Android’s share of the market ranged from nearly 50% in Italy to a whopping 84% in Spain. ComTech Consumer Insights Director Dominic Sunnebo attributes this to people upgrading “from a feature phone to a smartphone”:

“Android handsets currently offer an easier platform to enable these consumers to upgrade, as many first-time smartphone consumers state ‘price of handset’ and ‘multimedia capabilities’ as their main reason for choosing an Android device.”

Summebo also believes that people choose Android handsets for their relative affordability; they’re usually the handset of choice for people who “want to spend less than $80 on their smartphone.”

The question now though is will Android be able to hold to the top for long? With the Apple’s iPhone 5 just a few months away, Google’s Android and the many phone manufacturers running this OS may see their fortunes changing.

The study reveals that after the iPhone 4s became available with Sprint in the US, Android sales dropped by 6.8%. This brought their market share to just a little over 50%.  I think it’s fair to say that once the iPhone 5 launches, interest in Apple’s smartphone will once again increase and we can see Google Android’s share decreasing.

Also, while Apple’s numbers may be below that of Google’s Android OS, t’s important to note iPhone by itself controlled 37.4% of the market. Whereas the 50% share that Android has is divided among the many device manufacturers that use Google’s platform. Another thing worth considering is that the iPhone  still managed to increase its market share significantl,y with a  jump of nearly 9% from last year’s numbers, despite the growing number of Android devices that are flooding the market.

Could the iPhone 5 tip the scales in favor of Apple once it launches? We’ll find out in a few months.

  1. I feel three factors may work to reduce the impact of the iPhone5 taking back marketshare as large as that experienced with the iPhone4S. 1) There are no major carriers left to ‘expand’ into; 2) The new resolution/screen proportions/connector port may make some current iPhone users reluctant to update due to money already invested in hardware that will not work with the new connector, and cause others to complain about Apps bloating even more to handle the new resolution/screen proportion; 3)Samsung Galaxy line seems to be selling very well and may reduce the marketshare for iPhone to the point where when the iPhone5 is released they will just be making up ground lost in the next few months.

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