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Apple v Samsung: Steve Jobs Warned Samsung in 2010

Back in 2010, it was obvious that Samsung set out to copy the iPhone and Apple CEO Steve Jobs warned the company.

When he introduced the original iPhone back in 2007, Steve Jobs made a point of saying, “And, boy, have we patented it,” they can’t say fair warning wasn’t given, long before Apple v Samsung became worldwide headline news. Further, the Korean consumer electronics giant and major Apple partner got a more direct warning in 2010 via from Steve Jobs personally in a presentation to Samsung mobile executives.

When Samsung shipped its first Galaxy handset back in 2010, there were striking similarities between it and Apple’s iPhone (image below). Nevertheless, rather then immediately going after Samsung, which is a major Apple partner, Steve Jobs chose instead to present his case directly to mobile executives with the Korean company.

“We were quite shocked,” said Boris Teksler (via Newsday), director, patent licensing and strategy, Apple. “They were a trusted partner of ours and we didn’t know how a trusted partner would build a product like that.”

As recent events have demonstrated, Samsung did not heed the warning — courts documents (here and here, for example) show rather clearly how the company continued to copy the iPhone, again and again.

Apple v Samsung: The End Game

A similar chain of events unfolded between Apple and Google — Cupertino has slowly cut away at its deep and extensive ties with the search giant with the most recent severing being the deletion of Google’s YouTube app in iOS, which is due this Fall.

It will be interesting to see, regardless of whether the iPhone maker prevails in court or not, if Apple cuts its ties with Samsung. Who could blame them if they did?

What’s your take?

Back in 2010, it was obvious that Samsung set out to copy the iPhone.

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8 Comments

  1. Apple v Samsung: Corporations suing each other for patents infringement is a good trick to validate court rulings to repress creativities and inventions in the population. Now population should sue the patent authorities and courts for allowing this to continue. Many of these patents have too broad of rights that putting other industrialist and technologist communities in a disadvantage places. We must sue and protest before it is too late.

  2. Yes comrade, no one should own intellectual property. Any property or inventions made by one, is the property of all the people.

    By allowing us to freely take the property and inventions of others, and use it for our own products, it will allow us to benefit from the time and expenditures that others have spent creating those things, without our having to spend our own time and money to create things for ourselves.

    Long live the revolution!!!

  3. You forgot how, not having to waste time inventing things, this allows these non-inventive people to be more “innovative”. The irony is so rich, I can understand how you forgot it.

  4. I think this writer intentionally forgot that apple. Copy the iPhone model from Sony, and also. Copy many other things from Android. “Do what I say but no what I do”

  5. lol…fair enough…I’m assuming English isn’t your first language…respect for learning a different tongue!

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