both AT&T and Verizon retail are believed to be pushing Android and Windows phone over iPhone -- call it revenge.

When Apple reported iPhone sales were down last quarter, some watchers and analysts thought folks were just holding off ahead of the iPhone 5, which is expected to ship on September 21. However, more than a few observers thought something was amiss with low iPhone numbers and, as it turns out, they just might have been right.

Rumors of the upcoming iPhone 5 have been legion for months and, now, we have confirmation that it will be introduced on September 12 and then ship September 21. With all of this buzz, it is believed many potential buyers have been delaying the purchase of a new iPhone in anticipation of Apple’s latest, greatest smartphone.

Or, that’s the theory. Another take on why Apple sold so few smartphones is that AT&T and Verizon have been pushing retail customers to buy anything but an iPhone.

For example, BGR reports that AT&T corporate retail managers have been pushing store managers to drive sales of Android and Windows Phone devices:

Regional retail sales managers at AT&T have been instructing store managers to pump the brakes on Apple’s iPhone. Instructions handed down from corporate state that customers seeking smartphones at AT&T retail stores should be steered away from Apple’s (AAPL) iPhone and towards Android phones or Windows Phone handsets like the Nokia Lumia 900 instead.

For what it’s worth, AT&T has denied the charge, but anyone who’s visited one of Ma Bell’s stores in search of an iPhone will tell you different.

Similarly, blogger Jeff Stern personally noticed a similar trend at Verizon stores where he overheard sales reps saying the following:

• “They released the iPhone 4S because Steve Jobs died so they just threw in a couple more features and pushed it out.”
• “Apple’s servers are really small and when you use Siri it normally redirects to Google anyway.”
• Every icon looks alike on your homescreen and it’s really hard to find applications.”

It’s well known that both Verizon and AT&T retail offer sales reps cash incentives to push Android and Windows Phone devices. Apparently, those weren’t enough and now the companies, which are rumored to be dissatisfied with the subsidies they must pay Apple for each iPhone, have made it corporate policy to drive down Apple smartphone sales in response.

An interesting way to negotiate…

What’s your take?

1 COMMENT

  1. If I was a store manager at verizon I would definately push sales for Android… The subsidy cost for Iphone goes to the bottom line, which in turn would come out of my pocket!

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