Blackberry 10

Blackberry 10

It’s been a tough couple of years for Canadian-based Research in Motion (RIM), with Blackberry suffering an agonizing fall from a once-dominant position in the market. RIM hopes to turn those fortunes around in 2013, with the announcement of the Blackberry 10 release date. Two new Blackberry smartphones, and the Blackberry 10 OS that will power them, are due to be unveiled on January 30 of next year.

The first two Blackberry phones to be released will feature touchscreens, with a follow-up model featuring the trademark Blackberry QWERTY keyboard. At this stage it’s unknown when the new Blackberry models will be available for purchase in stores.

RIM have invested heavily in BB10 and the new range of Blackberry smartphones, with the 2013 release seen as a make-or-break moment for the company. RIM steadily lost ground over the past few years to the iPhone and successful Android devices such as the Samsung Galaxy Series, and will be launching the new Blackberry range into an incredibly competitive market. Analysts have already condemned RIM to failure, with James Faucette of Pacific Crest declaring Blackberry 10 “dead on arrival” due to an unfamiliar OS and small number of apps.

Blackberry 10 Aims to Recapture the Business Customer

Blackberry used to define the business handset, but the market has changed and the “business” smartphone no longer really exists. Despite this, the corporate crowd is where RIM has the most brand loyalty and the new range of Blackberry 10 equipped smartphones will need to cater to enterprise if they have any hope of gaining traction. The new Flow UI tries to cater to this market, and features such as Blackberry Balance enable users to easily separate work from personal use through profile switching.

A Blackberry 10 release date of January 30 means that RIM misses out completely on the holiday season sales-surge, essentially leaving the company’s success or failure in the hands of corporate ordering departments. RIM know that enterprise purchases will make up the bulk of their orders, but they’re also no longer the only player in the business handset market. Microsoft are already aggressively positioning a number of Windows 8 enabled devies as enterprise-ready, and it remains to be seen whether RIM can overcome their significant head-start.

Will Blackberry 10 and the new range of Blackberry smartphones have any hope of competing against Apple, Microsoft, Google and Samsung? Let us know your thoughts in the comments below.

  1. You need to correct your article, the first two devices will not both be touch. You will get one full-touch device and one QWERTY device. The full touch will utilize a 1280×768 display and the QWERTY will utilize a OLED 720×720 display. Codenamed the L-Series (4″+ touchscreen) and N-Series (QWERTY with square touchscreen); expect the L-series devices to be available first, followed shortly thereafter by the QWERTY. Each device will run BlackBerry 10; the new OS based on the QNX microkernal opperating system & is already FIPS140-2 certified (certified for use by all major gov’t agencies). BlackBerry 10 introduces a new (and frankly refreshing) way in whch a person would interact with their SmartPhones. No More of this in-and-out paradigm found on other devices, no home button, because BlackBerry believes in always moving forward, not backwards. BlackBerry 10 devices will allow you to seemlessly flow between different applications & the BlackBerry hub, where all important communications & appointments can be found. A great introduction to BlackBerry 10 can be found on this link (, however keep in mind this is a developer edition, the final product on 30 January 2013 will be sharper, crisper & more refined. 01/30/2013…0+1+3+0+2+0+1+3 = 10; Get Ready.

  2. Blackberry 10 is the future.. future of Mobile computing era..

    Its strange that we find no one “ANALYZING
    BB10”. All articles, reports on BB10 is that its too late, no ecosystem
    blah blah.. but the life-cycle of smart phones is so short these days that it
    mean that if a superior product comes, people will SWITCH. When Nokia was on
    top, people continued to extrapolate its present success into future..

    Same was the case with RIMM when the stock was at
    148 dollars.. no one saw the “SHIFT” that was happening to a better,
    user friendly experience brought to us buy APPLE…

    To say, its too late without drilling through the
    product technology or user experience is basically so backward looking.. and
    thats why most analyst/investors are so late to upgrade/buy a stock or so late
    to downgrade/sell a stock…! and to CONCLUDE THAT NO ONE WILL SHIFT TO A

    We are looking at a TECH company/stock here and
    what matters is TECHNOLOGY and the innovation. Where is the innovation at
    IPHONE 5? and that perhaps explains the more than 20 drop in APPLE stock since
    IPHONE 5 launch.. Starking similarity to RIMM at 140 when everyone just
    extrapolated its PRESENT succes into future.

    Remember what matters is the future and not how
    good you are or were..

    Check these videos out..

    Precisely the direction Heins has been hinting
    at… new mobile computing platform..

    o RIM

    Read more:

    Go RIM

  3. I cant wait for the Bberry 10 ! The lions share of new phone releases these last few years have been – App Phones – geared to kids with all manner of games and sensational apps. We desperately need a phone that means business.

Please enter your comment!
Please enter your name here