In the modern world, almost every businessman has moved his business online. And almost every online business has a mobile app. What are the main features of an e-commerce application?
Mobile apps are considered one of the most powerful tools for reaching target audiences from a business perspective. Almost everyone has a smartphone, and the technology market is constantly growing. It’s a pretty strong argument in favor of focusing on mobile technologies.
Informing users about discounts, company news, promotions, and other bonuses will stimulate old clients to repeat purchases and interest new ones. Loyalty programs, availability of information, speed of online payment, a bonus card in a smartphone — all these will win your audience over.
If you have already decided to develop a mobile application for your company, let’s look at the main features and sections that need to be added to it.
1. Contacts
It’s the most significant section in any application and website. If the user is interested in the company, its goods, and services and wants to get more detailed information (for instance, to make a call) but can’t find contacts, the application becomes unclaimed. The reason is that he couldn’t apply for services or purchase goods from this particular organization. Therefore, all contact information must be present in a separate tab of the mobile application.
Moreover, it won’t be superfluous to create a form, an online chat, or a “call” button to contact the Customer support service.
2. Online Payment
Want to attract the maximum number of buyers and customers? Provide an online payment function. The development process is a challenging task. That’s why try to contact trusted and proven digital wallet development companies only!
The possibility of instant online payment will increase the conversion and the percentage of buyers. The “place order” or “pay now” button won’t allow the client to postpone the purchase. It will make your application as convenient as possible.
3. Location
If you receive visitors and clients in the office or you have an offline store, delivery points, provide the following information:
- Address. Country, city, street, house, zip code, floor, office phone number, and contact person.
- Map. Place an interactive map created with Google Maps. Tag your address so that the user can see the location in more detail and make a route.
- Photo. Attach photos of the building, entrance, the door of your office or store.
- Additional Information. Write if there is a parking lot near you (free / paid), whether clients need to take some kind of document.
4. Push Notifications
Push notifications are one of the essential features of mobile apps. We can talk endlessly about the possibilities of such notifications. They are successfully used to send advertising content, user information, trigger mailing, etc. Today, this marketing trend, due to its efficiency, is considered one of the most effective ways to develop business projects.
5. Booking Function
This feature is relevant for companies whose services can be reserved, for instance, a table in a cafe or restaurant. Furthermore, pre-registration can be made using a form. It enables clients to book an appointment with a medical center or beauty salon remotely. As well as provide feedback to the company — send a review, testimonial, or complaint about the service.
6. Content
For users to check the app as often as possible, it’s crucial to fill the sections with high-quality content. Create a FAQ section where answers to the most frequently asked questions will be described in detail to offload the support service.
It’s also necessary to make a section with a blog or guidance for goods/services. Don’t forget to optimize the app for mobile devices and add infographics, video content, and pictures to the text. Be sure to publish company news as well.
There is no single recipe for a mobile app for your business. There are numerous necessary elements, but you shouldn’t use them all indiscriminately. We have listed the must-haves.
Among the variety of functions, choose which is needed for your business only. Monitor your competitors and test their apps.
We wish you all the best in developing your company app!