The advance of digital technology is affecting everyone and everything and no business can escape it no matter how hard they try. The pandemic has definitely accelerated the digital expansion as many businesses have realized the importance and the benefits of having an online presence. In today’s world, unless potential customers can find you online, chances are, they’ll probably find someone else to answer to their needs. The jewelry industry has also been impacted by the digital trends and have slowly started changing the way they communicate and serve their customers.
If you’re a jewelry business owner, you’re probably thinking about how to upgrade your store and make sure it remains successful and attracts a large number of customers. It’s sometimes difficult to keep up with the latest trends and things can get pretty overwhelming. If you’re not sure where to start and how to upscale your business, stay tuned and check out our list of recommendations.
Run a blog
The best way to provide your potential customers with useful insight free of charge. Blogs are extremely popular as they are a free source of relevant information but they also help promote a business. So, if you’re not already posting useful articles on a regular basis, it’s high time you take your pen and paper(or a Word document) and start writing. Or, if you don’t really have a knack for writing, you can always hire someone to do the job. Luckily, nowadays it’s easy to find a content writer—all you have to do is check some online platforms such as UpWork or Fiverr and choose a person that meets your requirements.
The topics on your blog should be closely connected to the jewelry industry, so try and tackle topics such as engagement ring shopping, ring resizing, selling jewelry, buying jewelry on a budget, jewelry cleaning tricks, etc.
Ask for testimonials
There’s nothing better for a business owner than a large number of positive reviews. It’s especially important for local jewelry stores to gather as many positive reviews as possible as it helps them stand out from the competition. That’s why you shouldn’t shy away from reminding your satisfied customers to leave a review online when they have time. So many people check Google reviews to find a jewelry store they can trust and a high number of positive and genuine comments from users will go a long way.
Before your customers spread the word about your business, you need to make a Google My Business account and verify it. Plus, a Yelp page is also beneficial, so don’t forget to make that one as well.
Optimize your website
Have you taken a recent look at your website? Often, most business owners will just make a website, insert the contact details and forget all about it. But, a website is much more than your phone and address. It’s your way of communicating with your target audience and making sure your products reach them. Your website needs to have an elegant design, a clear structure and should follow some logical order.
Use your website to showcase your products and make sure it’s updated regularly, especially if you have the option of shopping online. Plus, don’t forget to read through the on-page text and check for any spelling errors.
The final word
After reading the article, you should be more informed about which steps to take to improve your jewelry store’s online presence. Times are changing and it’s important to keep up if you want to succeed.