in 2011, apple shipped os x lion the day after it reported its third fiscal quarter results. why not do it again for os x mountain in 2012, which is july 25.

Which coincidentally enough is the day after Apple has said it will announce Third Quarter Fiscal Results and that is how events played out last year for the OS X Lion launch. Scheduling the OS X Mountain Lion release date for July 25 seems like a fairly reasonable chain of events and, apples to apples, our favorite fruit company tends to do things the same way again and again, except when it doesn’t.

That said, Apple also shipped updated Mac hardware on July 20, 2011, but Tapscape has already pegged the next iMac hardware refresh for October — folks just don’t seem to be talking about the Mac mini and the rest of Cupertino’s computer kit family has already been updated.

See also: Apple Delivers OS X Mountain Lion Golden Master

When Apple announced its results for the second fiscal quarter of 2012 — a record $11.6 billion profit on record revenues of $39.2 billion — the company forecast a sequential fall in revenue and profit on declining iPhone numbers for the just concluded third fiscal frame of the year. However, Apple has a habit of low-balling its forecasts, except when it doesn’t, like Q4 of 2011, which coincidentally was also a record quarter.

So, do you think July 25 will indeed be the OS X Mountain Lion release date? Or how about Apple’s results, another record quarter for Cupertino?

Inquiring minds want to know…

  1. Apple shouldn’t be seduced by the common corporate practice of announcing a release date that gives room for disappointment, and when there’s 25 days of waiting on a statement ‘available in July’, then that’s 25 days of disappointment.

    It’s distinctively apple to market well, but it’s also was a hallmark of Apple, (which I liked) to say, “Today we’re announcing… and it’s available now on the App store”! That’s the apple I like to see!

  2. I’ve been using macs since classic 8. I’m disgusted at the direction the company has taken, gadget making. Yes there are hugh profits, fair enough, but dont abandon the high quality professional OS that has been the backbone of the graphics/video industry for decades. I’m also sick of teenage pricks telling me I’ve to move with the times. An Ipad is neither a P.C. nor a phone, it’s completely useless for anything other then music or storing photos. I need a professional OS, not a bleedin gadget. May have to switch to linux.

  3. Strange… 94% of Fortune 500 companies are either testing or deploying the iPad. Do you really think that it is to listen to music?

  4. Considering the US AirForce, United, Delta and numerous other air carriers are swapping out their paper charts for the iPad to be used as en EFB (electronic flight bag), your understanding of it is laughable. I suggest you do need to move with the times or at least educate yourself before making an opinion that is more or less a moronic statement

  5. And Tim Cooks has already said there will be a Mac Pro upgrade next year. Mine still works great.

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