Nostalgic iPhone Gameboy

Nintendo games are great. However, Nintendo's most recent hardware offerings — Nintendo 3GS, Wii U — landed in the market with an investor crushing thud

Nintendo games are great. However, Nintendo’s most recent hardware offerings — Nintendo 3GS, Wii U — landed in the market with an investor crushing thud. That said, analysts, pundits, fans and, yes, investors, have been pushing the company to cut their losses and release Nintendo games on the iPhone and Android.

If only.

Japan’s leading biztech newspaper, Nikkei, has published the rumor we have all been waiting for — Nintendo games will begin appearing on our Apple and Android smartphones and tablets. Unfortunately, the games won’t be playable.

Why? Because Nintendo will be promoting, aka advertising, their games on the most popular mobile platforms.

I feel that we should make an effort to take advantage of [smart devices’] existence. For instance, we already made it possible to browse Wii U’s networking service called Miiverse on smart devices. Starting with this attempt, we are discussing among us how we can expand the use of smart devices to help drive the business of dedicated gaming systems…. Twitter timelines filled with tweets about Monster Hunter and Pokémon can certainly help create awareness for the products, and we also know that many watch Nintendo Direct on their smart devices. Rather than simply viewing smart devices as competitors, we should consider ways in which we can use them for our business — Nintendo CEO Satoru Iwata.

A clever strategy that might have been useful back in 2011 or 2012. Here in 2014, however, Nintendo isn’t selling because people don’t want it, not because they are unaware of the Nintendo Wii U or 3GS.

Nintendo hardware just is not relevant anymore.

Nintendo games will come to the iPhone and Android, sooner or later. It’s going to happen, whether Nintendo does it or not…

It would, of course, be much nicer if Nintendo did it rather than whoever buys the useable pieces of Nintendo after it goes broke.

Long live Nintendo games, long live Nintendo…

What’s your take?

Via: Forbes, Image: ReadWrite

  1. “Nintendo isn’t selling because people don’t want it.”

    First off, not true. The 3DS has been one of the top selling video game systems in the last few years. Wii U has not been selling because too many people were confused about what it actually was.

    Also, do some research on the company before you write about it- Nintendo is not going broke any time soon. The company currently has £6.7 ($10.5) billion in the bank.

  2. Best selling video game system in a dying category. Name the last head over heals Nintendo hit game title? The game everyone was talking about? Zip, zero, nada, none… no hit title(s).

    As to $10.5 billion in the bank, Blackberry had billions in the bank, too, not so long ago. But their prospects today are grim at best.

    Do you own research and then back it up by investing in Nintendo shares. Heck, take a mortgage on your house and put it right in Nintendo stock… Let us know how that turns out.

  3. Name the last hit Nintendo game title…? Super Mario 3D World. It earned a whopping 93 on Metacritic, that website that aggregates reviews from many other review sites. Go ahead and name me an XB1 or PS4 game that’s ranked that high. Again, just do some research. Nintendo’s had plenty of recent hit games, just not enough third-party ones.

    As for Blackberry, that’s hardly a relevant comparison. Blackberry only began in 1984 and peaked two and a half decades later. Nintendo has been around since 1889 and is far more diversified in what they do. So…I think Nintendo knows how to play the long game (which believe it or not, is also how you want to be when playing the market).

    Anywho, I was merely commenting that the author should get his facts straight before leaping to wild conclusions. You might do the same.

  4. Super Mario 3D? A reheat with high metacritic rating is irrelevant. Unit volume, revenue and profit are the important metrics. Angry Birds, Cut the Rope, Clash of Clans, etc aren’t just successful games, but cultural memes that extend out into the wider culture.

    Nintendo will never see that kind of success again.

    And, Blackberry is very relevant — the king is dead.

    Nintendo can either cut its losses and move to mobile or die.

    Bet your house yet?


    Cultural memes that extend into the wider culture….are you actually arguing that Cut the Rope has had more lasting cultural relevance over the past three decades than Mario???

    Besides, you asked about a game that people went head over heels for. I could list plenty of Nintendo games that have had unit volume, revenue, and whatever else. But for me personally, my focus is more on the quality of the product than how much money a corporation made of of it.

    And guess what? Nintendo will be just fine as a company for many decades to come, even if no one ever bought another Wii U and they never moved to mobile. That’s one thing that their $10.5 billion war chest guarantees.

    Re: your inane hypothetical, if I were forced to bet my house on Nintendo or against Nintendo, I would bet on Nintendo. But I don’t gamble, I INVEST.

    I’m going to end the discussion here, as I’m arguing about business and culture with someone who’s pretending to understand something about either.

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