Following various Samsung Galaxy S4 stock shortages recently reported, it seems UK retailers are beginning to catch up with demand and stores now have enough stock to fulfill the pre-orders and you may even be lucky enough to get a store were you can just walk in!
“Following unprecedented demand for the new Samsung Galaxy S4 and initial stock shortages at launch, we’re pleased to confirm we have taken a large delivery of the most pre-ordered Samsung smart phone ever at Phones 4u,” cheers Phones 4U exec Scott Hooton.
“This has been used to fulfil all remaining pre-orders, as well as to ensure our stores across the UK have the Galaxy S4 available for people to buy from today.”
Three is chiming a similar tune “Three has now fulfilled all Samsung Galaxy S4 pre-orders and also has stock available through all of our channels for purchase.”
The Samsung Galaxy S4 launch saw stock shortages almost instantly, with most pre-orders being delayed due to insufficient stock levels. Stores received minimal stock to fulfill pre-orders, and most didn’t even manage that.
As raised before – was the supply shortage down to a clever limited supply marketing strategy? Or could Samsung simply not make enough devices? For a company that manufacturers its own components, it is likely Samsung simply got the predictions wrong, and under-anticipated the sheer demand for the Samsung Galaxy S4. If Samsung was playing a limited stock game all along for some sort of exclusive marketing strategy, it has most likely annoyed a lot of retailers in the process.
Now the retailers are beginning to see stock supplies of the Samsung Galaxy S4 increase, are you now considered getting an S4?[Source CNET]