SMS or Short Message Service has become an essential part of modern communication. The ability to send short, concise messages to anyone, anywhere, at any time has revolutionized the way we communicate.
But in a world where attention is a scarce resource, how do you craft messages that actually get noticed?
It is crucial to craft messages that get noticed regardless of whether you’re sending a message to a friend or a customer. In this blog post, we’ll explore the art of effective SMS communication and show you how to make your messages stand out.
Benefits of crafting effective SMS communication
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Crafting effective SMS communication has several benefits. It saves time, is cost-effective, and is quick. Let’s take a closer look at each benefit.
Saves Time
SMS saves time in several ways. Research has shown that people are more likely to respond to SMS messages than emails or phone calls, making it a more efficient form of communication. According to a study conducted by the mobile marketing company OpenMarket, SMS messages have a 98% open rate and a 45% response rate, compared to email’s 20% open rate and phone calls’ 30% response rate.
Additionally, SMS is designed for short messages, so it forces the sender to be concise and communicate their message quickly and effectively. According to a study by the Nielsen Norman Group, people tend to skim-read on mobile devices, so keeping messages short and to the point is essential for getting the message across.
SMS saves time because it has a higher response rate than other forms of communication and because it is designed for short, concise messages.
Cost-effective
Compared to other forms of communication, SMS is relatively inexpensive. According to a study by the mobile marketing company OpenMarket, the cost per SMS message is around $0.05, while the cost per email is around $0.25.
Additionally, SMS doesn’t require an internet connection, which makes it more accessible and affordable for people who don’t have access to the internet or who are traveling abroad and don’t want to incur roaming charges.
Quick
As long as you have a mobile phone, you can send and receive SMS messages. This makes it a reliable and quick form of communication, especially in emergency situations or when other forms of communication are unavailable.
Additionally, SMS messages are delivered instantly, which means you can get your message across to the recipient quickly and efficiently.
Features of effective SMS communication
Effective SMS communication has three essential features: it’s short, attention-grabbing, and actionable.
Make it short and attention-grabbing
Keeping your message short and concise is critical. People don’t have the time or patience to read lengthy texts, so it’s essential to keep your message to the point. Grabbing the recipient’s attention is also crucial.
Starting your message with a short, catchy phrase or an attention-grabbing statement can make all the difference. For example, a business can use the following statements:
- “Last chance to get 20% off your purchase!”
- “You’ve been selected for an exclusive offer!”
- Get a free gift with your purchase today!”
Make it actionable
Your message should also be actionable. It should prompt the recipient to take action, whether it’s to reply, click on a link, or make a purchase. For example:
- “Reply YES to confirm your appointment.”
- “Text BACK for more information.”
- “Call us now to book your reservation.”
Remember to keep your message short and concise while also making it attention-grabbing and actionable.
SMS communication is personal, convenient, and effective
Effective SMS communication is vital for three reasons: it’s personal, convenient, and effective. SMS allows you to communicate with someone on a personal level. It’s a one-to-one conversation, which makes it more intimate than other forms of communication.
SMS is also convenient. It’s quick, easy, and accessible from anywhere. There is no need to access the internet or any special equipment to send an SMS message. It’s delivered instantly, making it a quick and efficient form of communication.
Lastly, SMS is effective because it has a high open and response rate, making it an excellent way to get your message across.
Lastly, SMS is effective. It has a high open and response rate, making it an excellent way to get your message across. It can reach a broad audience quickly and it’s trackable. By using analytics tools, businesses can track the success of their SMS campaigns and adjust their messaging accordingly. This can help businesses improve their ROI and ensure that their messages are resonating with their target audience.
Conclusion
Crafting effective SMS communication is crucial in today’s fast-paced world. Not only does it save time and money, but it’s also a quick and effective way to communicate with others.
Remember to keep your message short, attention-grabbing, and actionable. By doing so, you’ll be able to craft messages that get noticed and achieve your desired results.