Digital marketing consists of different mobile parts. This is why it plays such an important role when it comes to SEO. Through SEO, digital marketing helps to increase organic traffic and visibility. It also assists to build a brand that has a powerful social media presence. Indeed, marketing automation helps to save time and also offers more personalized engagement.
However, it should be noted that these moving parts of digital marketing are not always the same throughout the years. Coupled with other determinants, these parts constantly change through the influence of new techniques, technologies as well as many algorithm updates of Google and Facebook that keep a lot of digital marketing teams ahead of the competition.
In view of this, trends change from one year to another. But every digital marketing expert must stay up to date with these trends. To help you, we will be providing the readers of the post with some of the notable digital marketing trends that should be followed in the coming year.
Artificial Intelligence Trend
Artificial intelligence has been a lot more visible in the world of science and technology in recent times. It has continued to manifest throughout the marketing and different business processes. It can be used to facilitate communication, track sales, project customer behavior, analyze data, and do several other things.
Following this trend in 2022 promises to be a worthy investment for all digital marketing outfits across the board. Through the use of artificial intelligence, so many processes can be made easier. For instance, it can be used to collect data from different blog posts as well as social media platforms. This, of course, helps big companies and organizations to identify the way customers find their favorite products and services.
So, this is one of the biggest and best digital marketing trends that you should look forward to as 2021 draws closer to us.
Voice Search Trend
Another interesting digital marketing trend that should be looked forward to in the coming year is that of voice search. You should try as much as possible to optimize your content for both voice and text searches. An increasing number of users are already jumping on this trend and have been searching this way, especially with the prevalent use of smart home devices. However, in 2021, voice search will probably a trend that no one can avoid.
For anyone that wants to rank high in searches, these analytics must be highly prioritized. Voice search has become an important part of digital marketing that no reasonable digital marketer should ever overlook. As a matter of fact, research has shown that more than 70% of searches will be voice searches by next year. No doubt, voice searches now have an indelible mark on search trends, and ignoring it can be a lot disadvantageous.
Video Marketing Trend
Videos do a lot when it comes to marketing trends of brands and businesses. Research has revealed that more than half of customers claim that watching product videos before buying provides them with a clearer picture above that product and it makes them a lot more confident in purchasing the product.
Indeed, as far as 2021 is concerned, video marketing is going to an even more fundamental role for brands in terms of digital marketing. This explains things why the social media pages of some brands focus on things like Instagram video views, as well as how to get Instagram likes, twitter likes, Facebook likes, and many more because these are all metrics used to measure the online strength of a brand.
Experience is a vital element of product and brand marketing. The content of your marketing will be highly appreciated if gives the customers a sense of experience and that is what watching brand and product videos do.
You can adopt narrative stories, use promotional styling videos, or DIY videos. You can even collaborate with local videographers to produce a powerful story that your audience can relate to. At the end of the day, the aim is to indirectly use the videos go sell, build, and promote your brand.
Shoppable Posts Trend
According to research, customers are more likely to purchase with a streamlined experience. Therefore, endeavor to make use of the features of apps to enhance sales across platforms. Indeed, the goal is to limit customers moving between apps and sites and to minimize hassles.
Since social media is the largest online marketing platform, we have a huge amount of people shopping through it. To lend credence to that fact, a recent survey revealed that more than 60% of Instagram users find new products on Instagram. Therefore, shoppable posts are another trend that you need to follow in 2021 for effective digital marketing.
Interactive Content Trend
In 2021 and the years beyond it, another digital marketing trend to look out for is that of interactive content. As it stands, content is a leading player in the world of digital marketing and it will continue to play one of the most important roles in the nearest future.
Of course, we have different examples of such content like polls and quizzes among many other things. Some of the trends we have briefly discussed above also fall under interactive content and they all contribute to the growth of brand awareness.
Programmatic Advertising Trend
Programmatic advertising refers to quickly changing the method of digital advertising. It involves the use of artificial intelligence to automate ad buying which enables is to focus on a more particular audience. A good example of this programmatic bidding is real-time bidding. Programmatic advertising is another trend that all digital marketers are to follow in 2021.
Rather than typing a description into Google, it is now possible for users to upload an image and see information about any item just from one picture. For instance, if you upload the photo of a plant, the search will return species information. In the same vein, a landmark on the other hand will return historical data. When you search for a product, it will return products that are similar and where they can be bought.
The importance of this is that you are to leverage your business or brand on a visual search in 2021. You can incorporate high-quality images that are tagged with descriptive keys. Similarly, you could introduce an image to your online inventory just to mention a few. When your brand advertises these things, you are bound to see nothing but enhanced search ranking.
There is more than enough content around. From blogs, videos, social media, and emails among many more, you see content virtually everywhere. This means for yours to stand out among the rest, you have to do a little bit more. You need to devise an inbound marketing strategy personalized to your users.
Whatever content it is that you are using must be specifically targeted to meet the needs of the particular customer or audience you are trying to reach. If the content is not highly particularized, it is almost impossible for it to be noticed.
To create personalized content, you will first have to integrate your customer relationship management software, such as HubSpot, with your CMS or website so that you can start to segment your clients and leads info populations. This will include location, interests, name, behavior, and referral products or pages recently viewed.
In a nutshell, 2021 will usher in several awesome digital marketing trends that we all need. So, start preparing for them now.