A survey of 2017’s 2 trillion website visits in the United States indicated that 63% of the nation’s online traffic comes from smartphones and tablet devices.
The information above suggests that optimizing your online presence for mobile devices is critical to today’s business success.
One way to boost your marketing efforts is by accessing Google Ads services. This option offers four different products: Google Display Advertising (+ Youtube), Google Search, Google Remarketing, and Google Shopping. Mixing these options right can help you boost your marketing campaigns.
But that digital marketing strategy is often more effective if you’re after short-term outcomes. Implementing a mobile-friendly search engine optimization (SEO) strategy is a cost-effective way to solidify your online presence.
So, what are some things you should consider if you’re new to mobile SEO? Why do you need to optimize your SEO strategy for mobile use? How do you make your SEO campaigns mobile-friendly?
This article lists and discusses factors you must consider when optimizing your SEO strategy for mobile use. This write-up also suggests ways you can develop mobile-friendly SEO campaigns.
3 Reasons Why Mobile SEO Is Important
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Here are three reasons why mobile SEO is crucial to your digital marketing efforts:
Boost SEO
Giving users a hassle-free mobile experience is critical to marketing success in an incredibly competitive digital environment. Today, you no longer need to design separate versions of websites for multiple platforms.
Therefore, making a mobile-friendly website can reduce your marketing expenses while increasing your overall return on investment (ROI).
Avoid Google’s Penalty
In 2015, Google started increasing the rank of mobile-friendly sites in mobile search engine results. Shortly after, the tech giant developed a signal that assesses page speed when assigning a page’s mobile search ranking.
Consequently, companies with slow mobile websites may see a significant drop in Google mobile traffic.
Better User Experience
Like desktop users, mobile users who encounter slow and hard-to-use websites are likelier to leave and never return.
Therefore, if you don’t want to reduce your potential sales, mobile users must find it easy to explore your web pages.
How to Develop a Mobile-Friendly SEO Strategy
Here are some tips on developing mobile-friendly SEO campaigns.
- Take advantage of local searches.
- Select responsive themes.
- Optimize on-page factors like meta descriptions and titles for mobile devices.
- Use Google’s mobile-friendly tool to determine your website’s potential ranking.
- Redesign your site’s pop-ups and make them more accessible for mobile devices.