Top 4 Most In-Demand Consultancy Niches in 2021

The pandemic has left a serious impact on global businesses, including the consulting business. As we move on to a new digital landscape that connects all sorts of businesses, it has become essential to understand the most-in-demand trends in accordance with the new digital landscape.

If you are thinking about becoming a consultant or considering the niche you will choose as a consultant to specialize in, you need to know which consulting trends are in demand and help you later on.

In other words, it is not only your exceptional consulting cover letter that will help you with standing out from other potential candidates as you will try to land a job in the consultancy industry but your field of specialization is also a crucial determining factor that will help you get a brilliant career opportunity.

Here are four most-in-demand consultant niches that will make your consultancy career grow in 2021 and beyond.

IT Consultant

As an IT consultant, that will help you grow and excel in your consultancy career. When it comes to IT, you might have analyzed that digitization is operating at the core of all businesses. All businesses that want to survive and thrive in 2021 cannot do without digitization.

This is why there is an ever-increasing demand for IT consultants in the market since they specialize in computer programing, data analysis, and other important IT-related tasks. As a potential IT consultant, you will find other options of IT sub-specialization as well, such as software development, system analysts, and computer network architectures.

Financial Consultant

Finance is an integral part of all businesses. Hence, the demand for financial consultants will never die out. As the world is trying to move on from the effects of the pandemic, they are on the constant lookout for efficient financial consultants who can help their business with their efficient services and expertise.

As a financial consultant, you will directly connect with a company’s owner or employees and advise them on potential investment plans, education costs, retirement plans, and other individual or collective financial matters. Better to check out some financial case interview examples to help you stand out from the crowd and win the job.

Marketing Consultant

We have entered a new era, which is known as the era of Digital Darwinism, and all businesses are the victims of the fast-evolving technology market, changed consumer behavior, and business transactions. This aspect indicates that businesses can no longer rely on educated guesses because of the changed consumer behavior.

As a marketing consultant, you will be working directly with the company and help them integrate innovative digital marketing and business strategies, which will help the business boost brand visibility, reach a wider target audience, and develop a strong brand voice and message.

Social Media Consultant

This is the age of social media, and people are using social media more than before, which is why there is an uprising trend of social media consultancy. However, if you want to work with the top social media influencer, you ought to be familiar with innovative social media strategies that will lead to a greater conversion rate.

You will also need to be able to communicate your consultancy expertise and how they sync with the marketing strategy of your potential clients. Simultaneously, you will also need to track metrics and exhibit increased social media traffic, website traffic, conversion rates, and a boost in social media engagement.


If you want to stand out as a consultant in today’s market, you need to choose any one of the trending niches, as mentioned above, especially if you’re targeting top consultancy firms. Besides having an exceptional consulting cover letter, you will also need to be an expert in either one or two fields instead of becoming a general consultant.