Apple released Apple TV 6.0 on Friday and then on Sunday, following widespread reports of bricked hobby pucks, has now pulled the update. For the technically literate, an Apple TV restore is no big deal.
Steve Jobs famously referred to the Apple TV as a hobby. However, with more than 13 million units sold on the back of a growing buffet of A-list content, Apple TV accounts for over 50 percent of the set top box market and is a very credible platform in its own right.
The release of Apple TV 6 on Friday and its subsequent withdrawal on Sunday probably won’t hurt Apple’s market position, but represents a black eye for the company nonetheless.
The withdrawal came after many users reported Apple TV 6.0 bricked their hockey puck-sized set top boxes.
Restoring a bricked Apple TV is a simple enough task (Apple Support Article), but it does require a Micro-USB cable. Rocket science, this ain’t.
Did Apple TV 6.0, which offers iTunes Radio and improved PhotoStream sharing, work for you or have you been scrambling to find the right USB cable?
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