Apple’s Santa commercial was rated highest according to viewer reactions, beating out rivals including Nintendo and Coca-Cola. All commercials were rated on various metrics including relevance, persuasion, information and watchability.
The TV advertisement shows Santa using the iPhone 4S’ voice-assistant Siri to check local weather details, get directions and even search for an email with the “naughty or nice” list. The ad ends with a reminder from Siri that Santa has 3.7 billion appointments scheduled for December 24th.
It’s one of Apple’s first TV commercials to predominantly feature dialogue, with Siri offering a new way to highlight the user experience.