4 Tips For Understanding The Email Verification Process

Many entrepreneurs think that it is necessary to have high-level technical skills in order to successfully complete email verification. However, this is not exactly the case. This mechanism may be a bit more complex, because it includes tests and algorithms, and it is quite easy to manage. Most platforms will provide you with a great user experience, and email verification offers a number of benefits. To choose only the best for your brand and marketing, use a few of our tips.


To better understand email verification, you need to know that it contains several key steps. The three basic steps are syntax and formatting check, server confirmation, and mailbox validation. Checking email syntax and formatting is a basic thing you need to do in the process. It is an order that must be correct in order to reach the address. This is followed by checking the address so that they do not have a fake address. The next thing to check is email formatting. Here we come to somewhat more complex rules, because it is necessary to determine the appropriate username. The problem can occur when you have a name that is not acceptable. We must mention that there is a huge number of permutations that are triggered and that is why this action is not performed manually.

2. Server

After the first step, the second step follows, and that is confirmation of the server. When the format and syntax of the email address are confirmed, it is time for this step. It involves checking DNS records to find the right domain name. The mail exchanger goes for a check to determine if the address is valid. We must not forget a lot of mailboxes that can cause rejection. On the other hand, it is necessary to additionally confirm the server because it can be valid, but also busy. This means that it is not ready to receive new mail. This condition can have a very bad effect on reputation.

3. Check

This step refers to checking the mailbox, and is the last and most important step of email verification. The process takes place by having the mailbox confirmed by the service. It is necessary to determine whether the mailbox can receive emails and whether it exists at all. This is checked using an SMTP server. Email verification is also performed by sending an EHLO message and waiting for a response from the email server. This can take a very short time, but it mostly depends on the size of the mailing list. However, companies may find themselves in different situations and therefore their needs differ. Depending on their needs, different verification tools are used.

4. Verification results

Sorting verification results helps you manage them more easily. This means you will have more options. You will also find it easier to remove the email address, as it is necessary to do so with an incorrect address. Segmentation and study is another important item, because unknown mails are very risky. However, you don’t just have to get rid of them, you can check them first. You will do this by isolating and testing them. This way, you’ll easily see if there’s an activity in front of you like clicks or conversions. So, it is not enough to just enter whether the address is valid or not. In addition, you need to have other important information to make the best decision.


Digital marketing cannot be imagined without valuable information such as email addresses. As long as your emails are fresh, accurate and active, you will have no problems. That is why it is important that you fully understand the email verification process.