Have you ever tried to imagine a super business? You know, an offshoot of Superman or Supergirl? This business would be able crunch all the big data that threatens to overwhelm the best of us (and that is on a good day!), while it would use the said data to power the marketing automation side. The sales and marketing team would stand with their capes, ready to fly off into the horizon, solve the problems of their customers, seal the deal and come home with the returns. If this sounds like the ideal business to you, then you are in luck, because this is not some obscure superhero movie with impossible scenarios – it is a possibility that you can bring home with the help of a simple tool CRM or Customer Relationship Management.
There are a number of ways in which you can practice and render CRM within your business and for the benefit of your customers. This can include CRM for marketing, CRM for sales and general CRM as well. With CRM for marketing, you would be able to automate a number of functions within the broad framework for marketing automation. Yet, with CRM for sales, you would be able to create high powered sales teams that would be backed by campaigns, data and creativity all rolled into one neat package! Sales CRM is the way forward in case you want to power your business. Here’s why:
1. Data, Data and More Data
That is the crux of all CRM in general and sales CRM in particular. The benefits of sales CRM start with data. When you have a close hold over data and when you know how each number, and each piece of information can help you, then you will be unstoppable and so will your rate of conversion be! The data will be captured and stored as per the parameters and the framework that you would set. This can be personalized as per the exact needs of the business and its customers so that you can service them to the best of your abilities. The data would be used in a way that can power each sales function so that the sales team can easily move through the sales pipeline and reach the finish line with an alluring and convincing case made with the help of data – a case that will no doubt bring in conversions, time after time.
2. Storage and Safety
One of the biggest concerns that we have in this day and age is that our data is not safe. With many crimes on the rise including cyber crime and identity theft, we have proper risk management teams within many business houses today. The beauty of the sales CRM software is that the risk is mitigated to a great extent and the threat is almost non-existent. The sales CRM tool allows you to add layers of encryption and you can even set the exact level of access depending on the sensitivity of data. Each access point or layer can be defined for each individual member of the team, which makes accountability and responsibility a very real thing in further preserving the data.
One of the key elements that you would have to look after when you are employing the sales CRM software is whether or not integrations are possible. This is due to the fact that the information in the CRM framework would have to be accessed by various teams and their members. Therefore, you would need to integrate the sales CRM tool with the marketing automation software, which would be further integrated with many tools for the efficiency of the sales and marketing process. The sales CRM would have to allow these kinds of integrations so that all the information can be accessed by the right teams at the right time and for the right functions, without any delay.
4. Time Management
Many business owners complain about the fact that they do not have the time to carry out all the various functions within their day to day operations. This is because not all of them have a sales CRM tool running seamlessly in the back end! With the sales CRM software, you would be able to plan like an expert so that your time and resources are well managed and the efforts of the team members work like clockwork. Scheduling activities and automating notifications are just a few of our favourite ways in which we can free up crucial time to focus on our core skills and engage the customer with the same for a better conversion rate.
5. Activity Reports
As a business owner, is it possible for you to be in all places at the same time? No. Is it possible for you to see which team member is performing well and who isn’t? Not at all! Is it possible to track the result of each and every function or activity? Absolutely not! That is why a sales CRM tool should be used, so that you have all the reports, insights and analytics to make better business decisions in a timely and relevant manner for business growth to actually happen.
6. Money Management
Better money management is guaranteed with sales CRM since this software can help you eliminate needless expenditure on team members who would only be crunching data. Not only will this save you time, but it will also save you money that can be invested elsewhere for far better results.
7. Understand Your Customer
The data driven tactics of the sales CRM software will give you insights so that you can understand your customer in a better way which means more efficient engagement for more sure shot conversions as well!
8. Remove Unnecessary Tasks
The sales CRM software will help you remove all the unnecessary tasks in your workflow since you can now automate a number of tasks and notifications. Also, many systems checks and services can be done by the CRM.