If you weren’t content with all the other music streaming service offerings from the likes of Spotify, Rdio, Pandora, or even iTunes Radio, then the launch of the new Beats Music Service may be something that will interest you.

Beats Music has today made it’s debut in the U.S and in the process seems to have made a partnership with AT&T to offer their customers an exclusive deal. By being on the AT&T carrier with an active plan, you can get the Beats Music Family Plan with 5 accounts across 10 devices for $14.99 a month. There’s also an exclusive 90 day free trial offer for AT&T customers.

That’s a huge discount when you consider the offerings from the likes of Rdio:

  • Two accounts cost $17.99 per month
  • Three accounts cost $22.99 per month

So if you’re on AT&T and you’re looking for a family plan for music streaming, then Beats Music seems like a pretty good beat.

Not only is the price attractive, but with backing from the likes of Jimmy Iovine and Trent Reznor, the Beats Music service seems to try and set itself apart from the rest, with more than just a search and play system:

We wanted to build a service that was more than a server, one that was truly of service to the listener. We wanted to combine the trust that comes from excellent hand-picked music with the personalization that knows you’re an individual and that a handful of stations can’t satisfy all listeners.

Beats Music

It certainly seems that the Beats Music service is aiming towards the personalisation side of things, playing into the listeners personal tastes, as a way of differentiating themselves from their competitors.

As for Non-AT&T customers, you can grab a 7-day free trial to give the service a spin and see what you think, before having to subscribe to the monthly fee. Signing up is straight forward with a Twitter or Facebook logins, together with an email address.

Beats Music has an iOS 7 optimised App, which is a free download from here but it seems only time will tell if Beats offers anything different from the many offerings current available in the music streaming business.