BlackBerry Z10

BlackBerry Z10

According to some analysts, the BlackBerry Z10’s buzz may have already expired in the United Kingdom, where it has been released for almost two months. Pacific Crest analyst James Faucette claims that in recent notes to investors, the BlackBerry Z10 stock is starting to pile up in European storage houses.

“Our checks indicate that as sell-through run-rates for the Z10 have declined meaningfully in the weeks following launch, we believe carriers and third-party retailers in the U.K. are already well above typically targeted inventory levels,” wrote the analyst, he also said that Canada was suffering from the same “rapidly approaching target levels”.

Some retailers in the UK, including the Carphone Warehouse, have already slashed prices on the BlackBerry Z10, further fuelling the idea that buzz for the smartphone is running low. After an initial upbeat response to BlackBerry’s new handset, people may have gotten bored or found something better.

The Galaxy S4 event seems to be taking up the spotlight right now, and with the iPhone 5S, Xperia Z and Lumia 1000 all getting a lot of hype, there is little room for BlackBerry Z10. BlackBerry hasn’t even spoke about BlackBerry Q10, which will apparently launch in the coming months in Europe, and then sometime later in the US.

We are yet to see real connection between BlackBerry and the US market, and an article before the BlackBerry 10 launch said many business people were ashamed to use a BlackBerry. The report said BlackBerry had lost its touch with their bulk audience, and now many use iPhone’s and Android devices capable of good email and messaging.

The BlackBerry Z10 launches in a week in the US, and will be on AT&T network with an apparent 3 year contract. While this is yet another setback for the company, with the lucrative contract not likely to excite many buyers, they may do okay with some die-hard BlackBerry fans.

In the UK and Canada, BlackBerry apparently shipped 275,000 – 375,000 Z10 units, but sales are rapidly slipping as the buzz wares away.

[Source: BGR]

20 COMMENTS
  1. Uhhh, you do realize Faucett is one of the biggest shorts of this stock and had been spreading garbage to further his cause, right?

  2. Everyone knows Faucette is a complete idiot. He recommended a sell of BBRY at $7 and a buy of APPL at $700 just last fall.
    In 2012 we read countless articles largely quoting analcysts like this predicting Blackberry was going out of business, then they recommended selling BBRY at $7 just last fall, now they’re saying BB10 is DOA……a broken clock is right more often than these turkeys
    ….or should I say clever liars trying to cover their Short position…suckers, you deserve the upcoming short squeeze, I’ll give it a couple weeks.

    I encourage tapscape to quote more credible sources, their reputation will go down the toilet by quoting guys like Faucette.

  3. Don’t believe anything in this article, it is all speculation and spin work by bearish analysts and blackberry haters. I can tell you that buzz is high in Canada and it actually seems to be growing as word of mouth spreads about the great quality of the Z10 and blackberry 10. This comment was typed using my in credible Z10 keyboard!

  4. Clarify? Those are two articles from the same website that serve no purpose other than a different idea on the situation. It is inaccurate to say mine are incorrect, considering Carphone Warehouse has actually dropped the price of the Z10 already and UK contracts pricing is being dropped.

    http://www.carphonewarehouse.com/buy/BLACKBERRY_Z10 (if you don’t believe me).

  5. BlackBerry haters? I wrote the BlackBerry Z10 review and I really like the device, I’m just detailing you guys that BlackBerry Z10 stock seems to be shooting up in the UK.

  6. You do realise that in 2012 BlackBerry was going out of business? BB10 is their last stitch attempt to make their company profitable.

  7. I tend to believe Mr Heins when he say sale are exceeding expectations. To find out he was hyping up volumes would open him up to legal actions. And at the moment all else is subjective. So what is exceeding expectations? I can only take a shot at it. But I expect 5 to 10 million phones ready for launch in all countries most going to the United States. Only UK , Canada, UAE to have a substantial number of sale dates in the quarter. Heins said production of 500,000 and could be ramped up to 4 million a month. We know he has up production. So spread out over so many stores in many markets would spread them thinly. Of course Mr Heins would have been called a idiot if he flooded the markets and they were not well received. 26 days say 5 to 6 markets above expectations. I would say 1.8 to. 2 million. Shortages in Canada. Home country yet UK sales going better. No reading between the lines give you a decent view of what is happening. If I’m wrong and your right I will be screaming investor lawsuit. There could be a middle road were we are both wrong. Then we can start this all over again on the 8th.

  8. Actually, they weren’t going out of business. They were however, losing market share but maintained profitability. BB10 is their big comeback bid.

  9. The discounting on devices is standard fair and has been applied equally to SIII and iPhone 5. Citing it as an indication of sales performance doesn’t hold water.

  10. Sales of BlackBerry Z10 devices are nowhere near 2 million, reports say UK and Canada bring up 330,000. And it wouldn’t be the first time a CEO touts his device as doing brilliant, when realistically it is losing out.

  11. I’m pretty sure before BB10 came out Lenovo were thinking of buying them out, and BlackBerry failed to comment on the matter.

  12. BB just announced a 1 million BB10 Z10 mobile phone sale to 1 company. They haven’t released the company name, but a 1 million phone sale to 1 client is huge!

  13. Well what do you expect? They are known for the keyboards. SO instead of launching the Q first, they launch the Z. I’ve been hanging on to a stupid torch 9810 for a while now. What do you think I want? A Z? I could have gotten a G or Iphone if I wanted the touchscreen. Quite a few people want the keyboard. They should have rolled out the Q first. Customers would have bought the Q due to the keyboard, become familiar with the OS, and then after a little consumer buzz is created, roll out the Z. Nope. What do I know?

    I’m just a customer.

  14. I bought blackberry Z10 by http://tinyurl.com/d88kpjq

    I bought the Z10 as a replacement for my Nexus 4, which was a good phone, and I was still blown away by this thing. Most of the important apps are either on the Z10, coming soon, or have really decent web apps that you can make desktop shortcuts for. Anyways, the screen is the best I have ever seen on a mobile device, and that includes the iPhone 5. Color saturation is on par with the iPhone 5 screen, sharpness is slightly higher on the Z10 (Z10 has higher pixel density), and the auto brightness is by far better than anything on the market! It actually adjusts brightness while you’re using the device, not just when you first turn on the screen (as is the case for the iPhone 5, and Nexus 4). The interface is super smooth, the keyboard is by far the best on the market (and I’ve used Swype, Swift Key, and stock iOS 6/JB 4.2 keyboards), the speaker is actually loud, not just called a “loudspeaker.” The battery lasts 150-200% what my Nexus 4 lasted! Anyways, if I were to list all the things I love about this phone, it would be a much longer review than I’d like, so I’ll start with some negatives. App selection is DEFINITELY not on par with iOS/Android, so if you go in with that expectation, you’ll be sorely disappointed. Google Account integration is not as good as on Android (obviously). For example, you need to employ workarounds to get multiple calendars from your account to show up on the device. There are also a few minor quirks in the OS, that I’m sure will be addressed in the future (ex. The Hub not resetting to the top when you leave it, so doing a peak gesture when you get a notification just shows you what you were doing last, and you have to close that to see the notification. Obviously, finishing off what you were doing is a simple way of avoiding that situation).

    Anyways, I’m sure you can see that I’ve rated it 5 stars. In comparison, my Nexus 4 received 3 stars. It is safe to say that I am absolutely in love with this phone, and have been *very* pleasantly surprised as I had been a huge RIM (Blackberry) detractor in the past. In fact, I only got the Z10 to show people that I rationally dislike RIM, and not just talk without having used their products. Well, I stand corrected. I ended up selling my Nexus 4 after a week of owning the Z10 🙂

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