Cambridge Analytica
Cambridge Analytica headquarters in London, UK

So you read all about how Facebook doesn’t offer enough security for information on its platform. You’ve read about it’s alleged “ties” with Cambridge Analytica, a data analytics company. Now that’s a very broad classification. Even Cambridge Analytica themselves don’t really know what to call themselves. For a start, a lot of people have been calling them scum.

That’s again, a very broad classification. The gist is that Cambridge Analytica used data from Facebook without anyone’s consent or acknowledgement and aided President Donald Trump, in winning the elections. Now, that’s a very large scale accusation. But if there’s even some truth to it, it has to be taken very seriously.

And it has. Late in the morning yesterday in London, Cambridge Analytica had its offices breached by officials. The 18 officials, headed by a woman with a paper in her hand (presumably a warrant), searched the headquarters from top to bottom. Now we aren’t sure yet, but it’s of the general opinion that they were searching for correspondence between SCL and GSR.

So they have the all the information that they could get. What’s next? Well, all the information will be be under assessment. An ICO spokesperson commented, “We will now need to assess and consider the evidence before deciding the next steps and coming to any conclusions.”

All of this is adding pressure to Facebook founder Mark Zuckerberg. The MPs have called upon him to submit evidence. Very bad press for the social platform indeed.

With Facebook already dropping massive amounts of young users, this might deal a fatal blow to the Goliath. Typically, young users are quite uptight when it comes to privacy. All of this talk of privacy has led Mark to appear on an interview to clear some things up.

Some celebrities have also decided to delete their Facebook accounts, including the Elon Musk. “Nothing personal, I just don’t like Facebook,” he wrote in a tweet. In fact, it was a tweet that drove Musk to delete it in the first place. We can’t help but wonder if the recent turmoil the site is going through had a hand in Musk deleting his account. But he insists he doesn’t, and we don’t believe it for a second.


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