Undoubtedly, the biggest concern of any store or service company is to keep them as regular customers after attracting customers. This article will teach you 6 proven ways to succeed in this field.
From years ago, and perhaps centuries ago, the relationship between customers and businesses has always been particularly sensitive. Although there have been many changes in the discussion of traditional or modern marketing in recent decades, one thing that can always be considered a permanent rule has always remained the same.
This law is always stable and stable in the discussion of marketing and business relations. The law we are talking about has two main parts, which many businesses are usually content with just the first part. But the point is that while the first part is important, there are successful and money-making businesses that focus on the second. In the following, we will explain these two sections to you briefly:
Part One: Customer Attraction
It does not matter what your business is and how you communicate with your audience. Whether modern or traditional business, business-to-customer (B2C) marketing or business-to-business (B2B) marketing, your business is the first rule and, in fact, your first vital factor in attracting customers.
In fact, it is the first and most important step a business can take to start making a profit. In order to gain new customers and drive them to your products and services, there are several tasks, strategies and techniques that must be properly implemented depending on the type of your business.
For example, many companies, stores and even freelancers start with special discounts to encourage people to become their customers. Many of these businesses succeeded in introducing themselves to the audience in the same way and then turned a very large percentage of these people into regular and loyal customers.
So do not forget that the first secret of your success is to attract the attention of the audience, persuade them to get acquainted with the products and finally buy from you. You need to find a way to do this, depending on the type of activity you take, to take the first important step forward. In order to be seen and recognized among the tens, hundreds and perhaps thousands of competitors working in your field, you have to use a powerful move, and the method we have given is undoubtedly one of those methods.
Part Two: Customer Retention
As mentioned, the first part of succeeding in a modern business, especially online businesses, is finding a way to introduce yourself to your audience and turn them into customers. But this is only half the battle, and as mentioned earlier, many businesses are content with just that and spend all their focus, energy and money on it. However, the second part, which we explain in this section, is an important part of a thriving business and perhaps even more important part of the customer acquisition issue.
This is the part of keeping customers after your first purchase. In fact, you should have a special plan and try to persuade the customers who have bought from you once to buy more by using different strategies. This is the problem of turning a customer into a regular or loyal customer, which we have already mentioned in many articles from the manager.
If your focus is on retaining customers and encouraging them to become your regular customers, make sure you take the most important step possible to succeed. There are many reasons behind this claim, and perhaps the following are some of the most important:
- Regular customers understand the true value of your brand, products and quality of work, and you do not need to prove yourself to them. As a result, you do not have to spend time and money convincing these people.
- Customers who become regular customers will automatically generate a significant portion of your revenue for you, and this will help you to less worry about selling more.
- Loyal customers will be the best and most effective advertisement for you. The world’s largest companies consider their loyal customers to be their best assets because the impact of one customer’s advertising on another customer is tens or even hundreds of times greater than regular advertising. Because in this case, lying, exaggeration and trying to attract fraudulent attention is almost zero.
- Real high quality website targeted traffic and regular customers will send you the best practical suggestions and criticisms. No matter how professional you are, you can never analyze your products and business from the perspective of a customer and a stranger. This is for customers. Ordinary customers, whether they like a product or not, either make a purchase or leave the store, and there is usually no news of criticism or suggestions from you. Conversely, a consistent customer and a loyal audience, since your progress means you have a better chance of buying better products or services for your customers, such people always try to be careful about the strengths or weaknesses that you have. Let you know if you are unaware.
What is customer retention and why is it so important?
Now that we have a better understanding of the differences between customer acquisition and customer retention, in this article we are going to take a closer look at this topic. Customer Retention is a set of business operations and strategies in which the main goal is to increase the number of customers who have previously interacted with those businesses. Aside from the benefits mentioned above, finding new customers is always difficult and costly, which is why every business likes to turn its existing customers into regular customers instead of relying on new ones.
But although customer retention is an important issue in marketing and has more benefits than trying to gain new customers, to achieve this goal requires the correct implementation of important strategies and strategies, which we want to provide you with some of the most effective and efficient Let’s get acquainted with these solutions. Before we get into this, it is important to know that the following methods do not cover all of the practical ways to retain a customer, but these will undoubtedly be the best, most practical, and most important solutions for you Rest assured that if you do these things correctly, you will see extraordinary results.