Discover the Easiest Way to Transfer Data from Snowflake to HubSpot

Data is something that every company strives to make useful and powerful. For most companies that operate within the digital sphere, data is ubiquitous with the terrain. Every day more and more data compiles, and this can create challenges and opportunities.

Are Data Warehouses the Ultimate Answer?

When data is not being processed or used wisely, the notorious data silo appears. A location where data that is either unusable or hard to access, lives. For a long time now, the most robust, effective tool to help solve the problem of data silos has been the data warehouse.

This aggregated source of data that has been transformed into a useful tool becomes the source of truth across a company. Data warehouses represent a powerful tool and great answer to the problem of data silos that will build up quickly if not addressed.

However, the data warehouse alone is not the ultimate answer to the challenge of making data useful to a company. While this information is typically thought of as transformed, and available for use across a company, the same problems that plague a data silo can also affect a data warehouse.

Namely, data can become isolated due to neglect and then become hard to utilize across a company effectively. One of the best ways of combating this is to actively be pushing out data from a warehouse to data sources.

What is a Data Source?

A data source is any source where data is originated from. This comes mostly from customer interactions. Sales, queries, requests, profile logins all create data that is then sent to your centralized data warehouse. This data however can lack the kind of depth and clarity needed to help teams make impactful decisions.

What are Hubspot and Snowflake?

Hubspot is software that focuses on capturing data related specifically to customer information and building out customer profiles. Hubspot is a powerful software that captures every interaction and specifically reaches across both sales and marketing teams.

This information is critical to help make operational decisions and can give analytical insight, and it provides a wonderful source of data enrichment for your data warehouse.

Snowflake is one of the biggest names in data warehouse software. A cloud-based SaaS, Snowflake can integrate with multiple sources and is widely appealing because of its user-friendly interface and wide array of compatibility. 

What Happens When You Integrate Hubspot and Snowflake?

The main benefit of integrating the data between Snowflake and Hubspot is that you allow your marketing and sales team a more robust, well-rounded view of the customer. This gives in-depth information that can elevate your data from the 2D view and allow your marketing and sales team to run real-time analytics. Because the marketing and sales data exists in your data warehouse, combining this with the customer profiles in Hubspot is a great method of enriching your data.

This can guide operational decision-making that centers on providing a better customer experience. It can also help your marketing and sales departments know how to leverage their time wisely with potential and existing clients. This can create real-time operational analytics that drives your company forward in powerful, impactful ways.

What’s more, is that transferring data from Snowflake to Hubspot doesn’t have to be complicated. Here is the easiest way to accomplish this and give your company the tools it needs to succeed.

How do You Transfer Data?

When it comes down to it, finding the easiest route is not always the best route, but it can be indicative of being the most efficient. You want to find the route that allows your data team to leverage their time wisely. That means finding options that push your data team away from tedious, maintenance-heavy tasks and into spaces where they can specialize.

For transferring data from Snowflake to HubSpot, using Hightouch to create this bridge and link these two sources could have great benefit to your company. Because Hightouch focuses on  augmenting your team with the data it needs, this project becomes painless, easy, and best of all, nondistracting.

Every company has a data warehouse that holds the information that is relevant and pertinent to their goals. This is their source of truth, but it does very little good if it can’t be accessed. Not only that, but by not using an option that focuses on leveraging your data team’s time wisely, this task may have a tricky cost-benefit analysis.

Conclusion

With two ways of authenticating and syncing your information, Hightouch works hard to make sure that your company gets the data it needs, as hassle-free as possible. Working with a trusted organization that has your data team’s success in mind, is a powerful move. This can help move your company toward enriching your data warehouse while pushing that data into departments where it can be used effectively.