Gambling for centuries has been a major recreational activity among people around the world. This popular form of entertainment is no longer confined to land-based gambling venues and people can now enjoy their favourite casino games from the comfort of their home. Also, mobile casinos have made it possible for players to play mobile slots and other casino games on the go.
Just like online gambling sites offer various bonuses and promotions to attract new players, brick and mortar casinos have food and beverage outlets in place to drive guest satisfaction and increase gaming revenue.
In this article, we’ll take a look at how casino food and beverage operations are much more than just serving meals.
Attracting new and existing players
Food and beverage is one of the few tools that is employed by casinos to bring in trial players. And these outlets are also important in bringing players back based upon quality and promotions. Players typically have a fixed bankroll that they plan on wagering each time they visit a casino. Food and beverage options can be the deciding factor leading to an additional visit by an existing player, thereby contributing to the casino gaming revenue.
Some gambling venues have managed to create effective food programs in a way that they’re active marketing tools and an identity to draw potential players to the casino. The farther the casino is located from potential players, the greater is the need for using food and beverage outlets as an attractor.
Food and beverage outlets are a valuable reward element of promotions. In addition to this, the outlets are often the single best element of a player’s visit. The majority of the time players will leave some of their bankrolls behind with the gambling venue. Rewarding players means providing the best food and beverage product and service so that it serves as a viable reward for players at their level of play.
Measurement and results
When providing an “experience”, it’s not enough to have an exceptional product or service. And casino food service is not just about providing food beverage and service. It’s about generating additional gaming revenues by using the correct strategy. All this requires planning and coordination with marketing and promotions.
Successful promotion is not gauged by how busy a casino was or how much overtime the staff worked. It’s more about the cost of the promotion and the return in the form of gaming play above what would have occurred if the promotion would have not been in place.
A dining experience is the subjective feeling of the guest that they’re valued above standard levels, provided with products and services over and above the other competing casinos, recognized as valued players and finally desired as a customer to return again. So, food and beverages may be the most positive experiences of a player’s visit. At a minimum, casinos need to make sure that their food and dining service are exceptional and memorable.