Before, Instagram marketing was largely limited to just content in the form of posts. Then came influencers, or people who weren’t hired by a company to promote its products and services.

Instagram soon evolved into Stories, which gave users a new way to market themselves. Then came IGTV, where you could post videos for people to see.

You could be wondering, ‘what’s the next trend in Instagram marketing?’ Will it ever shy away from getting Instagram likes?

Here’s what you can expect for the year 2020.

Instagram Shopping

Instagram is now more than just a social media network- it has evolved into a shopping platform for online selling. Brands can now add links on their posts for people to see- all they need to do is click the link and they’ll be redirected to the product itself.

Instagram’s visual style is a perfect fit for brands to show off their wares and for buyers and sellers to connect together. Shoppable posts have been around for quite some time but it’s now more widespread than before.

Vertical Videos

Vertical videos are those that can be played in ‘vertical’ format, and it’s mobile-friendly to an extent. It can be used several ways- for tutorial purposes, for challenges or contests and to showcase a brand’s products.

Creating vertical videos is as easy as opening your smartphone and start recording. You won’t need to add anything else and it’s easy to upload on Instagram.

Influencer Marketing

Influencer marketing started years before, but the trend is still going upwards and won’t change anytime soon. The costs of having an influencer say something about your brand or product is still more cost-effective and far-reaching compared to traditional marketing.

You can promote hashtag campaigns within a network to increase exposure and engagement or by hosting influencer events to attract people who are interested in showing off your brand. ​​​​​​

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