NBC has announced that its free iPad app will now offer full episodes, providing users with the same amount of content found on NBC.com.
While both ABC and CBS have already made full episodes of most network shows available within their apps , the NBC iPad app did not include full episodes when it first launched in June.
NBC Universal Digital Entertainment President Vivi Zigler noted in an interview that the delay was not due to a technical issue but had to do with making sure the app “provided a good experience to the consumer and that we understood the business model. The portal app has been performing well. The bugs are worked out and we felt like it was the right time to make them available in advance of the start of the fall season.”
Zigler noted that the full episodes will be made available at the same time that they go live online, which is generally at 2 a.m. PT after the show airs.