If a shop is too dark, people simply won’t feel comfortable and won’t be able to adequately see the products on offer. However, this doesn’t mean that you should bathe your store in loads of light. If you do this, the space may seem too clinical or too exposed for customers to truly relax and feel at ease browsing.
Therefore, it is not the amount of light that you have that will make your shop floor a great place to browse, but instead, the way in which you utilize light. A generic lighting plan will also serve to make the store seem boring, and therefore it is very important to quite literally have some light and shade in your lighting design.
The most important word here is ‘design’ as the lights you use should not simply be placed here and there in a ‘hope for the best’ attitude but should be carefully planned to ensure that the store looks as attractive as possible whilst simultaneously drawing attention to specific areas in a specific way.
Light alone can help people more easily traverse a shop and find their way to the most important areas. For the business, light can also serve to make the most of the more expensive or high-profit items to ensure that people are more attracted to the items you want them to notice.
Shop led lights can also play an important part within branding. Utilizing coloured lights can help to create a sense of uniformity and a feeling that this shop very much belongs to the image you have created for yourself. Therefore incorporating corporate colors can be extremely beneficial, or otherwise try simply ensuring that lighting has a uniform color that is kept consistently and across numerous stores if appropriate.
Architectural lighting is also very important, and utilizing lights on the exterior of a building can help not only cement the brand awareness in terms of color scheme but also make the building, and therefore the company, seem far more attractive. The exterior of the building will offer customers a first impression and making it as attractive as possible could inform their overall decision about your business.
Architectural lighting, as with shop led lights, needs careful planning and, with both, the contrast between different levels of light will be extremely important and knowing how to balance general lighting with accent lighting to make the products look as appealing as possible is vital if you want people to have a successful shopping experience.
Ultimately, for the best lighting design you will want a wide and varied array of different types of lights that can be used together to create an effect rather than one simple overall style of lighting. Lighting alone can turn a boring space into a modern, edgy, stylish place to be and can create any feeling from comfort to claustrophobia, meaning that whatever you want to achieve within your space, lighting alone can probably help you achieve it.
Whilst the retail design in general will be extremely important, without the right lighting design, no matter how much effort you put into making the space look good, the effect won’t be anywhere near as successful. If a shop is too dark, people simply won’t feel comfortable and won’t be able to adequately see the products on offer. However, this doesn’t mean that you should bathe your store in loads of light. If you do this, the space may seem too clinical or too exposed for customers to truly relax and feel at ease browsing.
Therefore, it is not the amount of light that you have that will make your shop floor a great place to browse, but instead, the way in which you utilize light. A generic lighting plan will also serve to make the store seem boring, and therefore it is very important to quite literally have some light and shade in your lighting design.
The most important word here is ‘design’ as the lights you use should not simply be placed here and there in a ‘hope for the best’ attitude but should be carefully planned to ensure that the store looks as attractive as possible whilst simultaneously drawing attention to specific areas in a specific way.
Light alone can help people more easily traverse a shop and find their way to the most important areas. For the business, light can also serve to make the most of the more expensive or high-profit items to ensure that people are more attracted to the items you want them to notice.
Shop led lights can also play an important part within branding. Utilising coloured lights can help to create a sense of uniformity and a feeling that this shop very much belongs to the image you have created for yourself. Therefore incorporating corporate colors can be extremely beneficial, or otherwise try simply ensuring that lighting has a uniform color that is kept consistently and across numerous stores if appropriate.
Architectural lighting is also very important, and utilising lights on the exterior of a building can help not only cement the brand awareness in terms of color scheme but also make the building, and therefore the company, seem far more attractive. The exterior of the building will offer customers a first impression and making it as attractive as possible could inform their overall decision about your business.
Architectural lighting, as with shop led lights, needs careful planning and, with both, the contrast between different levels of light will be extremely important and knowing how to balance general lighting with accent lighting to make the products look as appealing as possible is vital if you want people to have a successful shopping experience.
Ultimately, for the best lighting design you will want a wide and varied array of different types of lights that can be used together to create an effect rather than one simple overall style of lighting. Lighting alone can turn a boring space into a modern, edgy, stylish place to be and can create any feeling from comfort to claustrophobia, meaning that whatever you want to achieve within your space, lighting alone can probably help you achieve it. Whilst the retail design in general will be extremely important, without the right lighting design, no matter how much effort you put into making the space look good, the effect won’t be anywhere near as successful.