Following today’s launch of the iPad 3, Apple have released a short television commercial for the new tablet that highlights the merits of the new iPad’s high-resolution retina display.

When a screen becomes this good, colors are more vibrant. Words are pin sharp. Everything is more brilliant. Because when a screen becomes this good, it’s simply you and the things you care about. The stunning Retina Display on the new iPad.

With no mention of price or features, the iPad 3 TV ad focuses squarely on the user experience – photo editing, painting, watching a movie and reading a book.