Growing an insurance company in this modern landscape seems like a daunting task. However, insurers can combine customer value proposition by using the right tools and solutions can help you build and establish a robust online presence to secure more leads and sales. With a lot of different marketing methods and tools available in this digital marketing space, insurance agents and companies can now reach a broader audience effectively. Whether you are an insurance agent or company, you should always be thinking about new smart ways to boost your business and stand out from competitors.
Below are some insurance marketing ideas and tips that you will need to boost your marketing efforts in 2021 and beyond.
Mobile phone is within arm’s reach these days. Mobile use is increasingly rising as everyone spending almost 5 hours a day using their mobile devices. To meet the growing needs of the mobile audience, you as an insurance company should build a responsive website to help your customers visit your business via smartphones or tablet PCs. No matter you offer life insurance, tree trimmer insurance, or general liability cover, a mobile friendly website can help you provide them with excellent experience on their mobile devices as they enjoy on a desktop computer.
Opt for Video Marketing
If you are not reaping the benefits of video marketing for your insurance company, then you are late to the party and missing out on a golden opportunity to reach a wider audience online. Video content gets more eyeballs than any other type of content. You can start your own YouTube channel to create and share videos like how to find reliable insurance online or help potential customers calculate insurance coverage and premiums. Creating short but interesting and informative video ads is also a great way to grab the attention of your target audience. You can then share those videos across your digital properties including your website, and social media profiles. However, you should choose topics for your videos that may be of interest to your audience.
Use the Power of Social Media
You should be using social media to promote your insurance business because your potential customers are out there too. It is a less expensive but most effective marketing tool that can help you reach your target audience right there in their social feeds. The beauty of social media is that it offers two-way communication. It not only allows you to promote your business but helps you to listen to your customers and address their queries as soon as possible. You can also run paid social media ads to reach a specific audience.
PPC (Pay Per Click) Advertising
People search online when they are more likely to make final buying decisions. This is where PPC can come into play and help you convert more. With more people choosing to shop insurance policies online, bidding on the most relevant keywords can help you get more eyeballs and convert them easily. PPC helps you appear on the top or bottom of the search results for different keywords and allows you to get your insurance company in front of the users who are ready to purchase an insurance policy.
Monitor Your Online Reviews
Since people rely more on customer reviews and recommendations when it comes to making online purchases, reviews can make or break your company’s online reputation. This is why you should effectively be managing your online reviews across different digital channels. Customers are open to leave both positive and negative reviews, and you cannot stop them. But you can monitor and address negative reviews. You should be active on different channels including Google My Business profile, social media sites, and other review websites, and ask them what you can do to address the situation and turn them into satisfied customers. As a result, you will be able to get more positive reviews to make your insurance company look more credible and reliable.