If you’re lucky enough to be heading to South-by-Southwest 2011, then the new official SXSW event app for iPhone is a must-have.

With SXSW GO, you can build your own schedule, view an interactive map as well as navigate the tradeshow from your mobile.

SXSW GO features:

  • Schedule – Search/browse the entire event list, create and save filters based on category, sub-category, track, and venue.
  • Map – Quickly see what’s going on around you and how to get there.
  • Search – Quickly find events, venues or exhibitors via keyword search
  • Tradeshow – Search/browse Exhibitors
  • Social – Check in to events with Gowalla. Share your favorite events via Twitter or Facebook. You can also keep an eye on the SXSW Twitter feed and Facebook page for all the latest news.
  • Discover screen (iPad only) – Find other great events at SXSW

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