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Although many fashion retailers believe that high returns are inevitable, as e-commerce catches up with physical stores, the current return rate is expected to become difficult to control. By considering customer experience, solving pain points, and using technology, brands can overcome sky-high returns in the ways that will be mentioned below. Data from McKinsey reports that e-commerce fashion sales in 2020 increased by 11% due to COVID-19 forcing shoppers to go online. Shopify said that given the convenience of online shopping and a simple return process that allows consumers to buy, try on and return products for free, it is expected that the global fashion e-commerce market will continue to grow at an annual growth rate of 10.6%. If the clothing item is not tried on before the purchase, this increase in sales will coincide with the surge in returns. Shopify's fashion industry report pointed out that although the average return rate for physical stores is between 8% and 10%, the average return rate for online shopping is 30%, and in some clothing markets it may be as high as 50%. Besides, although many retailers believe that high returns are inevitable, current rates are unsustainable. Approximately one truckload of clothing is sent to the landfill every second, of which the returned inventory accounts for a large part — according to Optoro, only 50% of the returned goods re-enter the inventory. This not only causes companies to lose approximately US $550 a year but also costs our environment. Fashion is ranked as the second-largest source of pollution in the world after the oil industry. What affects the ecommerce returns? Both retailers and consumers are contributing to the unsustainable return rate of apparel e-commerce. From retailers failing to resolve fit issues to shoppers taking advantage of the easy return process, these are the main reasons for product returns:  Poor fitting    Apparel defects    Exaggerated expectations   Consumers hesitations   Relaxed return policy   Bracket purchasing  Practices for apparel returns management Retailers should not be satisfied with the astronomical return rate that harms the bottom line and sustainability. By following the listed clothing return regulation practices, fashion brands can learn how to reduce clothing returns without compromising the customer experience. Add more clarity to the product A clear and detailed description of each product must be provided from high-quality images to clear product information, giving potential customers the exact expectations. Retailers should resort to emerging fashion technologies, particularly AR-based solutions, such as 3DLOOK’s YourFit, which provides clothing shoppers with realistic virtual fitting functions. For a clearer reflection of the texture, color, and pattern of clothes, many online stores began to take enlarged photographs of the materials of the product, so that the buyers could imagine what exactly they would receive. Of course, this increases the cost of content production for brands but removes many customer hesitations and wrong expectations. Use fitting technology Virtually try-on solutions can assist customers in finding the correct fitting size both while shopping in-store or online and end the hard-to-control bracket shopping trend. 3DLOOK's YourFit is an optimal solution that can provide users with customized size recommendations within a few seconds.  The solution accurately shows the appearance of the item on the individual and the most suitable size, enabling the brand to provide consumers with an immersive try-on experience. Strengthen customer support While a positive customer return process can encourage customers to come back, a negative experience can discourage customers. Without the help of a shop assistant, brands must implement easy-to-access touch points so that e-commerce customers can reach representatives. According to ReturnMagic data, 58% of shoppers said that excessive telephone and e-mail communication will cause friction, and real-time chat can answer customers' concerns in a more timely manner. Establish trust and loyalty with your client Brands must create a customer experience that benefits customers. For example, a shorter return window may result in a higher return rate because customers make decisions in a hurry. According to SalesSupply, providing a longer return window not only improves customer satisfaction but also reduces returns in half. Retailers should continue to communicate with customers, collect reviews and feedback to improve the shopping experience. Providing a little reward, whether it's a small discount or a thank you gift, can help increase customer loyalty. Contributing to making the clothes return rate balanced It is fair enough to say that returns destroy online business profitability. If the customers return a purchase, they may have many reasons for this, and some of them are influenced by the retailers themselves, which inadvertently ignore some important points in the interaction with the customer. By following the steps above, the fashion industry can significantly reduce its destructive rate of return. Knowing how to reduce returns in ecommerce, retailers are bound to succeed in reducing the returns of their products and therefore balancing their profitability. Considering the customer experience, solving problems, and using fashion technologies to improve the shopping process for consumers  — all this helps  fashion businesses achieve significant changes in return rates.

Managing Clothing Returns: how to reduce customer dissatisfaction and raise profits

Maya Gul -
0
Although many fashion retailers believe that high returns are inevitable, as e-commerce catches up with physical stores, the current return rate is...
Even after years of transition, some individuals are still struggling to get the suitable technology that will help them work seamlessly. Luckily, technology companies make more effort to produce more effective and valuable smart gadgets for working remotely. Gadgets Perfect for Work From Home Working at home can be convenient if you have a suitable gadget on your hands to handle calls, attend virtual meetings and navigate virtual workspace. Get familiar with these perfect work from smart home technologies that will help you connect with work faster: 5G Smartphones Because connecting to the internet is critical when working virtually, 5G smartphones can provide an excellent connection—no more buffering during a virtual meeting. Furthermore, most 5G Smartphones include features such as high-definition video and audio quality. You can get these smartphones with 8 to 64-megapixel cameras in a single device which is quite good. Smart Android TV Another helpful technology that you can use to bridge the distance between you and your colleagues is the Smart Android TV. It has features that can navigate apps on a larger screen and connect it to the internet. So, whenever you need to hold a virtual meeting with your team members or employees, you will not strain your eyes on a smaller screen. You can also find that most smart android TV has a powerful audio quality perfect for small group meetings. 360 angle Sphere Camera Kit Cameras on phones, laptops, and other gadgets can only capture a limited angle, which is not convenient for capturing all angles. Luckily, 360 angle camera kits can be useful for working virtually. You can find these convenient cameras in Xiaomi Singapore or any other gadget store in your area. Computer Monitor Light Bar Lighting is one of the essential factors that can affect your working performance, especially at night. Therefore, getting a nice computer monitor light bar will help you illuminate your workspace with just the right brightness you need. It is usually connected above the computer monitor that is just enough to brighten your desk. Moreover, its brightness, color, and temperature are adjustable depending on your preference. Air Purifiers Air purifiers can also help you work comfortably at home since they can keep your home office fresh and clean. It will also provide protection from viruses and other common diseases, which is very important, especially in our current situation. Powerbank Incidents like power outages can be really stressful when you're working from home. So, getting an extra power source for your gadgets like power banks can save you from all the stress. Some power banks can charge your phones, and there are also power banks for laptops. You can browse online for more options. Working from home is now a new norm. As early as now, equip yourself with the best technologies to sustain your needs.

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